smart social public relations
A CASE STUDY
Consumer - Health and Fitness
“I wanted to thank you and commend the work that you completed for our company. As you know, we are an exciting start-up and valued your strategic insights, advice and contacts as we opened for business. We will continue to look for ways for us to build upon our relationship.”
Michael Eck, Owner and Founder of Altheus
Schack PR was contracted to support the opening of Altheus, a boutique, high-end gym in Rye, NY. Altheus had gathered some of the best and brightest professionals in sports endurance, fitness, psychology and nutrition to provide a unique, customized, fully-supported regimen for each client.
We offered strategic support as the gym prepared to open by indentifying marketing obstacles and suggesting solutions. Recommendations included branding the approach instead of the facility and broadening the target market to include ordinary people in addition to accomplished athletes seeking to improve performance.
The opening garnered front page coverage in the Westchester County Business Journal, The Item (predecessor to LOHUD/ The Journal News in Westchester County, NY) and the Rye Record.
Result: Altheus was supported by significant local media coverage which clearly explained its concept and core value to its most important target market a week prior to a successful opening.