smart social public relations
Result: The retailer had a solid introduction to the market through popular off-road media outlets, inspiring reviews and larger brand recognition. The increased customer communications drove more traffic to the site and began to foster brand loyalty.
Consumer - Off Road Auto Parts
As the new American distributor of a respected international brand in the off-road auto vertical market, the online retailer needed to build brand awareness and drive sales for a product that was better known outside the US. I was brought in to introduce the new company and its Australian products to the American market.
I wrote press materials that highlighted the unique construction and capability of the products and devised a media plan. Recommended upgrades were made throughout the company website, including branding and imagery that better reflected the 4x4 lifestyle. I also developed a loyalty marketing program that was a large part of the social media strategy. In addition, I recommended partnerships and trade show opportunities which became a focal point of the retailer’s publicity and marketing in its first year.
Our media outreach resulted in desirable coverage in top online media Off-Road.com, Fourwheeler.com, and Rockcrawler.com. Product reviews and feature articles in top print trade publications followed shortly after.